Earth Day was observed worldwide on April 22, 2010, and to mark the 40th year of its observation the Environmental Foundation of Jamaica (EFJ), in collaboration with Jamaica Environment Trust (JET) presented the inaugural Earth Day Expo and the launch of the Jamaica Environmental Challenge Awards. The event was one of the activities planned to mark Earth Day, which was observed under the theme “The Green Generation”.Digicel a key sponsor for the day also participated as an important step in their  Digicel Green initiative.

The activities for the day included: 

Earth Day Exposition: EFJ partners, Grant beneficiaries, Corporate entities and school environmental clubs presented displays under the theme Green Generations. Exhibitors included the University of the West Indies, Protect the Environment Trust, Nestle, Digicel (also a sponsor of the event), United States Embassy, Northern Caribbean University as well as a number of schools such as Westwood High, St. Hugh’s Prep and Randolph Lopez School of Hope among others. 
 The Launch of the Earth Day Poster and Essay Competitions:- The Poster competition is open to students of Primary Schools while the Essay competition is open to Secondary level students. Click here for entry details. Deadline Friday May 21, 2010, 3:00pm.
Jamaica Environmental Challenge Awards Launch: The Environmental Challenge awards was launched by Jamaica Environment Trust. 
Rotary Race to Literacy: The Expo also served as a drop off point for books for the Rotary Club Race to Literacy Book Drive. Books collected were handed over to the Rotary Club.   
Shaggy Parrot and the Sunshine Band: The Lunch Hour event also included handing over of a cheque to the producers of the environmental children’s book Shaggy Parrot and the Sunshine Band.

Please see links print media articles below